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Enterprise Search Engine Marketing Software
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| SEMDirector Paid Insight (formerly SEMDirector: Enterprise & SEMDirector: Value) is a Search Marketing Automation solution that allows global organizations to create, manage and optimize paid search advertising campaigns across search engines, business units, languages, geographies and target audiences. |
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“SEMDirector Value has proven to be a critical analysis tool in evaluating and optimizing our search marketing program. It has provided us with the insight to know which campaigns, keywords and search engines are meeting our objectives.”
– Barry Kresch, Sr. Vice President Research, iVillage, Inc. (now a subsidiary of General Electric)
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SEMDirector Paid Insight Benefits
- Centralize management and analysis of paid search advertising keywords, campaigns and search engines.
- Reduce unnecessary spend by managing internal keyword competition.
- Manage budgets, divisional allocations, purchase orders and spending limits.
- Maximize keyword, campaign and search engine Return-On-Investment (ROI).
- Eliminate underperforming keywords and search engines to optimize overall SEM spend.
- Improve online conversions.
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SEMDirector Paid Insight Features
- Robust Integration. Increase the value of data delivered by search engines and leading analytics packages.
- Campaign Summaries. Provides comprehensive details with clear and actionable reports for campaign owners.
- Missed Opportunity Matrix. Analyzes incremental traffic potential and predicts budget requirements.
- Keyword Conflict Identification. Minimizes intra-company competitions and manages bidding conflicts.
- Accounting and PO Management. Allocates and tracks Purchase Orders (POs) and budgets across all paid search marketing campaigns.
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Paid Insight 
