SEMDirector Launches AllianceLink Partner Program to Deliver Comprehensive Search Marketing Automation Solutions to Large Advertisers
SEMDirector AllianceLink adds Direct Response Technologies, Unica®, Greater Than One, Red Door Interactive, and Business Online
Date: 1/25/2007
SAN DIEGO, CA --
SEMDirector, the leader in search marketing automation solutions, announced today at its INFLECTIONPoint 2007 event, being held in San Diego, CA the launch of a new partner program, the SEMDirector AllianceLink. SEMDirector AllianceLink allows SEMDirector and its partners to compliment pre-developed solutions to solve customer problems in the areas of search and interactive marketing.
“SEMDirector’s large enterprise customers want comprehensive solutions to improve the effectiveness of their search marketing,“ said Craig Macdonald, SEMDirector’s vice president of product, marketing and alliances. “AllianceLink leverages the specific domain strengths of our partners to compliment our technologies for search marketing automation with integrated solutions for search bid placements, web site analytics, search engine optimization consulting, and interactive agency work.”
SEMDirector announced several new partners joining AllianceLink:
- Direct Response Technologies and Unica® are joining as part of the Technology Alliance. SEMDirector is now an authorized reseller of Direct Response Technologies’ Keywordmax bid management technology for use in helping large advertisers manage the process of placing advertising bids on the major search engines. SEMDirector and Unica are partnering to offer large advertisers the ability to leverage Unica’s best of breed Enterprise Marketing Management software suite including Affinium® NetInsightTM – Unica’s web analytics solution, with SEMDirector’s Marketing Action Platform for Search Marketing.
- Greater Than One, Business Online, and Red Door Interactive will be joining as part of the Agency Alliance. Greater Than One, based in New York, NY, is a leading interactive agency with a years of experience in search engine optimization and search engine marketing. Business Online is based in San Diego, CA and is a web usability and search engine optimization firm. Red Door Interactive is a leading Internet Presence Management firm, based in San Diego, CA specializing in web site design, paid search management, and search engine optimization.
“The Unica and SEMDirector alliance will enable search marketers to leverage online and offline behavior, segment, and conversion data to drive keyword and creative strategies, and optimize marketing performance measurement,” notes David Sweet, general manager of the Internet solutions group at Unica.
“There is tremendous synergy in SEMDirector AllianceLink for customers,“ said Elizabeth Apelles, managing director of Greater Than One. “We have been successful in showing customers how our expertise in SEO Best Practices can be reinforced on an ongoing basis in a scalable, repeatable way through SEMDirector: Organic Insight technology.” The two organizations are jointly working on a project at Vail Resorts.
SEMDirector AllianceLink is available to other technology, agency, and consulting partners. Partners interested in joining should call Craig Macdonald at 858.397.1500 or go to the website http://www.semdirector.com/alliances.shtml to register.
About SEMDirector, Inc.
SEMDirector, Inc. is the leader in search marketing automation software. The SEMDirector portfolio provides global organizations with robust search marketing automation solutions for paid search advertising and organic search engine optimization across the enterprise and throughout the channel. With SEMDirector, complex, distributed organizations can control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution channels and local languages.
Headquartered in San Diego, SEMDirector’s growing customer list includes some of the world’s best known brands in high tech manufacturing, electronics, media & publishing and consumer packaged goods. For more information on the SEMDirector portfolio of search marketing automation solutions, call 858.397.1500.
